About our FOUNDER

Chris Griffin is a highly recognisable and respected figure in the remarketing industry, with over 30 years of experience leading and inspiring teams across a wide range of asset types. His career began in the vehicle leasing sector, working with both prime and sub-prime contract hire and leasing fleets at notable companies such as Automotive Leasing (LeasePlan) and Duncton PLC (now MoneyBarn).

Chris later transitioned to the construction and agricultural sectors, joining IronPlanet, a global online auction platform (now part of Ritchie Bros.), where he played a pivotal role in building and developing its European operations. He went on to lead Volvo Construction Equipment's UK used equipment division, culminating in the launch of a dedicated national used equipment facility in the Midlands.

 
 In 2019, Chris founded his own Asset Remarketing consultancy, Griffin and Griffin Consulting, which has supported numerous businesses across various asset types. His consultancy has successfully delivered projects ranging from remarketing process audits and change management programs to asset inspections and the creation of Fair Wear and Tear policies.

More recently, Chris was drawn back into a Global corporate role with JCB, one of the world’s leading construction equipment manufacturers. There, he focused on developing used equipment strategies for JCB’s global dealer network. In 2024, he returned to his consultancy to continue providing expert advice and solutions to businesses across the remarketing industry.

“I am committed to staying at the forefront of the Used Equipment and Remarketing industry by continuously networking with key leaders across organisations that handle, prepare, and sell millions of assets each year. As a highly motivated, performance-driven professional with a strong background in successful change management, I lead from the front— inspiring, nurturing, and encouraging teams and clients to seize every opportunity and achieve excellence.

I am always open to discussing business opportunities and passionate about mentoring the next generation of remarketing professionals.”

Chris Griffin